Connect ActiveTrail with Hookshot™ and your stack

ActiveTrail is the world's friendliest email marketing platform, newsletter software and marketing automation software.

Tools and triggers

What Agents can do in ActiveTrail

Available tools and events after ActiveTrail is connected.

  • Add Group Member

    Tool to add a member to a group in ActiveTrail. Creates a new contact or adds an existing contact to the specified group. Supports comprehensive contact information including names, phone numbers, addresses, dates, and…

  • Add Mailing List Member

    Tool to add a member to a mailing list in ActiveTrail. Creates a new contact or adds an existing contact to the specified mailing list and groups. Either email or SMS must be provided.

  • Add Webhook Parameter

    Tool to add a new parameter to an existing webhook in your ActiveTrail account. Use when you need to configure additional parameters for webhook events, such as authentication headers, custom query parameters, or body…

  • Create a New Group

    Creates a new contact group in ActiveTrail for organizing and segmenting contacts. Groups are containers for contacts that allow you to: - Organize contacts by category, campaign, or segment - Target specific groups…

  • Create Campaign

    Tool to create a new email campaign in ActiveTrail. Use when you need to create and return a new campaign for specific groups. The campaign can be configured as an A/B split test, E-commerce campaign, or a regular…

  • Create Campaign for Contacts

    Tool to create and send a new campaign to specific contacts in ActiveTrail. Use when you need to create campaigns targeted at selected recipients by contact IDs or email addresses. Supports regular campaigns, A/B split…

  • Create Campaign From Template

    Creates a new email campaign from an existing template. The campaign will be created in draft status. Prerequisites: - A valid template ID (obtain from 'Get Templates' action) - A valid sending profile ID (obtain from…

  • Create Contact

    Creates a new contact in ActiveTrail with the provided information. At least one of email or sms must be provided as the primary identifier. All other fields are optional and can be used to enrich the contact profile…

  • Create Content Category

    Tool to create a new content category in ActiveTrail account. Use when you need to add a new category for organizing campaigns and templates.

  • Create New Mailing List

    Tool to create a new mailing list in ActiveTrail. Use when you need to add a new mailing list to organize and manage contacts.

  • Create Order

    Tool to create new orders in ActiveTrail commerce system. Use when you need to add order records with customer information, products, and transaction details. Accepts an array of order objects for batch creation.

  • Create Segmentation

    Create a new contact segmentation in ActiveTrail. Segmentations are rule-based filters that define target audiences based on contact field values (e.g., email equals specific value, city contains text, etc.). Use this…

  • Create Smart Code Site

    Creates a new Smart Code tracking site in ActiveTrail. Smart Code is ActiveTrail's web analytics and visitor tracking solution that monitors visitor behavior on your website. Use this action to register a website for…

  • Create SMS Campaign

    Tool to create a new SMS campaign in ActiveTrail. Use when you need to send SMS messages to segments of your audience with customizable content, sender name, and scheduling options.

  • Create SMS Operational Message

    Tool to create a new operational SMS transactional message. Use when you need to create an SMS campaign for later use or editing.

  • Create Template Category

    Tool to create a new template category in ActiveTrail. Use when you need to add a new category for organizing email templates.

  • Create Webhook

    Create a new webhook for event notifications in ActiveTrail. Webhooks enable real-time notifications for events like contact changes or campaign activities. After creating the webhook, use the 'Update Webhook…

  • Delete Automations

    Tool to delete one or more automations from Active Trail. Use when you need to remove automations by their IDs. Supports bulk deletion by providing comma-separated IDs.

  • Delete Campaign

    Tool to remove a campaign from ActiveTrail account. Use when you need to delete a campaign that is no longer needed.

  • Delete Contact

    Tool to permanently remove a contact from the ActiveTrail account by their unique contact ID. Use when you need to delete a specific contact. This operation is destructive and cannot be undone. Returns success status…

  • Delete Content Category

    Tool to delete a specific content category by ID. Use when you need to remove a category from your ActiveTrail account.

  • Delete Group by ID

    Tool to delete a group by ID. Use when you need to permanently remove a group from ActiveTrail. This is a destructive operation that cannot be undone.

  • Delete Group Member

    Tool to delete a group member by ID. Use when you need to remove a contact from a specific group in ActiveTrail.

  • Delete Mailing List

    Tool to permanently remove a mailing list from the ActiveTrail account by its unique ID. Use when you need to delete a mailing list that is no longer needed. This operation is destructive and cannot be undone. Returns…

Setup

Connect ActiveTrail in Hookshot™

Pick a scope, then confirm what can start a Protege and what it can do.

Trigger Access

What can start a Protege from this app.

Tool Access

What a Protege can do after it starts.

Connection scope

Prefer team for production.

Team

Shared credential for production and unattended runs.

Personal

Tied to one user—only when the workflow needs their account.

Chat

Team-scoped for supported chat surfaces.

Full setup guide

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Hookshot™ setup screen — AI agent workflow configuration with model selection, trigger status, and governance controls.